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You may be saying “but my organization already has a website and isn’t this social media stuff just a flash in the pan?” If you use it right, a Facebook Fan page can bring:
As far as a flash in the pan, while you could have had that argument as recently as January 2010, today, people will look at you as if you have two heads if you try to make that argument. If you really want to still make that argument, well, pull out your manual typewriter and start writing.
A Facebook Page is different from your personal Profile page in several ways.
Facebook has a template that you can fill in and use to create your Fan page. Once you are on Facebook, go to http://www.facebook.com/pages/create.php to get started. Click on the Company, Organization or Institution box. You need to say what type of organization you are (you can change the type later if you need to). Next, name the organization.
You will need to agree to Facebook’s terms of service before you can create the Fan page. You may not agree with everything in the terms, but you have to, sorry. Once you agree, you are taken to your new Fan page. Facebook will want you to start using it right away, but let’s hold off and do some housekeeping first. It will pay off down the road.
Go to https://www.facebook.com/pages/man age/ to see the Fan page you are an Admin for. Click Edit Page for the page you just created. Now you are at a “Control Panel” for your Page where you can add / change / control various parts of your Page. Using the PowerPoint mentioned at the beginning of this article, we are going to walk through and explain the various parts so your Page can be as great as it can be. The PowerPoint will also have tips and tricks on how to create events to promote your organization.
A Facebook Fan Page can be a great benefit for your organization. Remember that Facebook is only one part of what is considered Social Media. There’s also Twitter and LinkedIn; we’ll have an article about those in the next issue of Reports.